Why Many Filipinos Are Into Digital Marketing

Are you wondering why people suggest you explore the business opportunities in the Philippines? Let me give you a clear idea about the prospects of investing in digital marketing in the land of the Filipinos.

The Internet has emerged to be one of the greatest discoveries of mankind. It has opened up various avenues for businessmen, industrialists, entrepreneurs, bloggers, freelancers, etc. It is a global platform which enables interaction between people from different walks of life which formulates the basis of shared ideologies and technologies.

With the advent of e-commerce and e-business plans, the trend has shifted to online transactions and online deal closings. This trend doesn’t only apply to developed nations like The United States, but also on other parts of the world, particularly South Asia and the Philippines.

Possible Reasons Filipinos Are Into Digital Marketing 

More than 1 billion online users are there in the Asia-Pacific region. That is more than 46% of the total online users in the whole world. The Philippines are one of the leading digital economies in the region.

It has more than 33 million people having access to the internet which makes it 6^th highest in terms of internet users in entire Asia.

Clearly, the Philippines have an upper hand in terms of the substantial digital marketing ecosystem. This is further expected to grow exponentially with each passing year.

A Large Number Of Potential Online Customers In Filipinos Are Into Digital Marketing

According to Google, the Filipinos are a tech-savvy population. There is a lot of scopes for businessmen to reach out to more number of users through their digital campaigns. It gives a very promising market ambience where 34% of online Filipino users visit the market every day.

An average Filipino spends up to 21.5 hours each week by staying online.

Youth Comprises Most Of The Internet Users

In age group of 15-19, 65% of Filipinos use the internet. 74% of these users have access to internet on multiple devices.

In the age group of 20-29, 48% use the internet.

Since most of the population who are online on different platforms are youths, there is a high chance of sales there. They can be moulded easily and their demands for different goods are higher than senior citizens.

Provision Of More Than One Digital Marketing Platforms Filipinos

Email marketing is one of the top means of digital marketing in the Philippines because at least 90% of Filipinos check their emails on a weekly basis.

Private messaging platforms are also popular among the youth as they share information with their friends every day.

65% of individuals post stories and posts on different social media platforms on a regular basis.

More than one-third read the news every day.

Opportunities For Online Advertising

According to Filipino surveys, 83% say that their lives have been easier because of online advertisements.

43% online users don’t mind getting advertisements on online platforms as long as their usage pattern is being tracked and they are seeing relevant advertisements.

Opportunities For E-Commerce

Filipinos engage in online purchases and they mostly encourage cashless transactions over cash payments. 36% use credit cards and 10% use bank transfers.

Last But Not The Least, Search Engine Marketing 

play a pivotal role in the success of a digital marketing campaign. This enables the highest reach of advertisements to potential customers. This provides a great commercial pool for effectively fulfilling sales targets and business expansion. Have special ways to attract more internet traffic to the advertising web pages.

Therefore, local businessmen and nearby industries clench on to digital marketing strategies as their major weapon in order to mobilize their sales to the greatest extent.

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