SEO Tips 2020 To Write Valuable Friendly Content

1 in 5 editors and communication specialists in non-profit organizations spend more than 20 hours a week distributing content. Mega time. How can you save time and still write and distribute irresistible articles? Time for 9 time-saving SEO tips 2020.

If you want to save time as an editor, webmaster, content marketer or communication specialist, it is wise to take a look every now and then to streamline your creation process. Fortunately, you can save time without this leading to worse content.

Follow these 8 strategic Steps.

Ways to Boost Your Website Using These SEO Tips In 2020

Save Time Through Regular Brainstorming Sessions

When I talk to schools, churches, and governments, I notice that one of the hardest parts of content marketing is to think of topics. It sometimes frustrates ‘getting’ news, events in the text, and images from your organization. Therefore, start brainstorming sessions once a week or once every 2 weeks.

Start your session with these questions (I’ll give an example for a school):

• What happened at our school this week?
• What questions have parents asked who want their children in our school?
• Which topics are hot on social media? And which ‘not’?
• Which articles on the school site are the most popular? Which are most shared? (Do you also know why?)
• Which content worked best compared to other schools?

Optimize Your Search For Topics

Searching for topics eats time. Perhaps most of the time. Because everyone wants to create content that is engaging and useful for your readers. Come on over there.

You can search in two ways:

• Set up news feeds
  You can do that with Google Alerts, Feedly, Mention and the like.
  You can also set feeds on hashtags on Twitter (via Hootsuite for example) or Instagram. The news on keywords will come to you, and you can discover trends in topics that your customers or target group are currently working on.
• Consulting platforms and search engines
  You can also use resources such as Quora and search functions of Facebook, Twitter and of course Google. Or visit LinkedIn groups or communities of practice.
  Also, use a search engine other than Google ( look at all search engines on the internet here ). Use as specific keywords as possible that yield-related content.

Most Time Savings SEO Tips 2020: Create An Editorial Content Calendar

This is by far the best SEO tips 2020 for saving time. You will always see: if you want to think up a topic at the last minute, nothing will come out of your hands. Distraction from phone calls, emails or other deadlines. There is nothing more difficult than coming up with a topic at the last minute and working it out. When you have a plan and an idea for each content, it suddenly becomes easier to create your content (be it texts, photos, infographics or video).

You can use a simple spreadsheet for that ( email and I’ll send you an example ). Keep it simple.

If you work with multiple people, you can use tools from the cloud. As:

• Google Spreadsheet
• Google Calendar (create a team and use it)
• Trello

What are the advantages?

• A content calendar provides insight into your planning
• The calendar is shareable
• It visualizes what you are going to do
• saves you a lot of time
• You see gaps
• You ensure that your content is ready on time

Hook-In Calendar

Optionally, you can combine your content calendar with a plug-in calendar. A hook-up calendar shows which notable events, holidays and other events are coming in a year. You can pick up on this and prepare your content in advance. Easy peasy Japanese. Below you see the plug-in calendar of Costo for 2018:

Parts of a content calendar are:

• Publication date
• Deadline for submission / deadline
• Main theme and sub-themes (that keeps your focus)
• Keywords and hashtags (for distribution and your SEO)
• Header or subject line
• Type of content (podcast, vlog, article, infographic etc.)
• Who does it (responsible editor, maker)
• Comments field

The starting point is: use the parts that work best for your (team).

Save Time By Planning Your Writing Time Using These SEO Tips

Easier said than done. But if you reserve time in your agenda, it works much more pleasant. When and what time depends on your own work rhythm. For example, I write more easily on weekends and evenings than in the mornings or after my afternoon dip. I do notice that creating content is less stressful if I have made time for it.

Eliminate Distractions

Also one of those. This provides a lot of time to create content. Close your social media accounts, do not check your mail: it is often best to wait. Do not answer the phone (aeroplane mode or send a standard text message back immediately when you receive a call). Also, let others know that you don’t want to be disturbed. Choose an environment in which you feel comfortable (one writes like a train with music, the other in a cafe, and yet another when it is as quiet as a mouse).

If you are very busy, the Pomodoro technique can work well. Then you can work concentrated for hours on end. Filed under: egg timer next to your laptop.

And oh yes: be brutal in this. If you can manage your distractions, you will be amazed at how your productivity increases drastically.

Set Your SEO Goals

One that fits in with this, and that saves time, is to set goals. Examples of goals:

• The maximum number of words for a blog
• The total writing time
• The recording time for a vlog

If you investigate which goal has the greatest influence on your production, you will know where your greatest time savings can be made.

Reuse And Republish Older Content 

You don’t have to reinvent the wheel every time. While you’d like to be original and innovative, you can make some stories and articles relevant again with a little tweak. That saves you time. It is one of the most important SEO tips 2020.

You can also share the same content more often on social networking sites. Because many followers have missed the post, have not read your mail, or have not had the time to click on it. Sharing the same content, for example with just a different text, will help you save time without sacrificing your followers.

Ask An External Editor For Feedback

Ask an experienced editor who can help improve your writing style and provide feedback. That makes your writing skills better and faster. The better you write, the faster you write. And faster writing is a time saver.

Save Time With Repeatable Distribution

Have a work process that you can repeat when you’re ready to distribute your content. Also here: you don’t want to reinvent the wheel every time to spread your blogs, vlogs or whatever.

Determine in Advance:

• Which communication channels will you use?
• Where are you going to promote which content?
• Which influencers do you approach (in advance)?
• How long are you going to distribute which content on which channel?
• How do you intend to reuse the content in the future?

You save a lot of time, effort and coordination if you predetermine your distribution. You don’t have to search for login codes, you know what to do. Moreover, if you work with social media dashboards, you can save even more time.

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