Digital Marketing Tips: How to Teach Young Learners

In the past 20 years, the world has witnessed a substantial shift in marketing tricks and strategies. In India, that revolution came in a few years later, especially after the onset of Facebook, Twitter and Instagram.  Companies have taken up digital marketing as their primary tool for advertising and branding purposes. This is because of the digitization of the entire market structure. 

Starting from groceries to household appliances, everything is available at your doorstep with just one click.

Payments have become cashless. Transactions are all virtual and instant.

People mostly watch news, movies, memes etc., on social media, preferably using CDs and television.

The number of internet users has rapidly increased due to lucrative telecom schemes. 

The youth spends most of their free time on the internet by staying online on different social media platforms.

It has become immensely comfortable for people to share images and videos due to different live chat platforms. 

Courier and postal services have become digital, along with food delivery from restaurants. 

People find it much easier to get their work done in a few clicks on their computer and mobiles relatively physically doing the job. 

Amidst global crisis, digital methods are our saviours in terms of business expansion and ongoing orders and sales.

It reduces labour force because online platforms itself reaches to millions having internet connection.

So, all in all, digital marketing is the best way to swim through the competition in the market and achieve the highest amount of sales for your company.

It is essential to encourage the youth to learn digital marketing skills so that they have high prospects of securing good jobs in future. For that, there needs to be a proper plan and syllabus.

Also, it isn’t easy to motivate a person to choose a different career path, so you have to convincing enough for them to accept that digital marketing is indeed a promising field.

There are six significant steps to teach digital marketing to young adults.

1. Discuss the importance of digital marketing with the help of real-life applications

Caller Id apps block cold calls and mass messages. Spam filters disable mass emails. But digital marketing through online advertisements is almost unstoppable. It requires much lesser charge than TV promotions. 

Also, discuss the increasing number of jobs in this sector due to the growth of work from home culture. For example, during Covid19 pandemic, the physical interface is restricted in the entire world. Mode of transport has become a significant issue.

In such a situation, the only industry that is running smoothly is the digital marketing industry. Companies can keep up with their sales amidst this crisis only through digital advertisements. Creating an attractive website, youtube ads etc. are some of the solutions.

2. Introduce a definite syllabus on principles of marketing

It must be interdisciplinary, should combine theory and practical activities, provide proper business context and explanations, should mainly focus on the applications of this field, teach the students to adapt to a rapidly changing landscape.

Make sure you introduce the primary and most effective strategies of digital marketing like SEO and PPC. Experience and practice are essential to master these skills.

3. Ask your students to gather experience first by doing an internship in a digital marketing company.

It is essential to find interest in a job before you make it your career. It would be unfair for them if they start their career in this without actually knowing the crux of digital marketing.

Make sure they do courses on different tools of digital marketing so that they can start their career from a high position in any company. Essential strategies include Search engine optimization, Search engine marketing, Social media marketing, App store optimization, Pay per click advertising, Adwords, UX and UI training.

Web development is another important aspect that gives an added advantage to the employees when they are applying for jobs in this field.

4. Advice them to stay up to date

It is essential to stay up to date with new market strategies so that your methods do not get obsolete or less effective compared to your rivals. Ask your students to change their marketing plans from time to time so that every time, they can come up with new campaigns to attract customers.

The marketing field is subjected to overnight discoveries and changes. So one needs to continually be active on social media to recognize new features and apply them.

Young learners should create their website or blog so that they can contact their clients and showcase the portfolios and projects that they have already done. This will help them to get more jobs from companies across the world as knowledge and talent transcends all boundaries.

Also, work from home gives liberty to the employee to be at his or her own home and complete the assignments. The time of work is flexible as there is no fixed 9-5 schedule. It also reduces the cost of shifting houses and countries to attend a particular office. 

6. Compare digital marketing to traditional marketing styles.

This is the last step towards producing efficient digital marketers because this will give them a clear overview of their career choice. Convincing them thoroughly, to pursue digital marketing is the key to building a long term relationship with the students.

Traditional methods were unscientific and unsuitable for the modern economy. Earlier, advertisements were mainly based on newspaper ads, pamphlets, radio broadcasts, etc., which were limited to a definite locality.

Only selective people could get access to them, and therefore, the increase in sales was also less. Modern-day solutions are proposed on a much broader scale so that it could reach overseas customers as well. 

Choose people who are hardworking and honest to their profession. Initial years require struggle, innovation and determination to survive in this field. Casual nature won’t serve beneficial in the long run.

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